Consumers turning away as marketers overdo the AI
Marketers might think they are being smart by turning to AI-generated content but consumers can spot it a mile off,…
artificial intelligence
Ministers invoke 1678 law to block AI copyright protest
The Government has been accused of abandoning the creative sector after ministers used a parliamentary procedure dating from 1678 to…
Data chiefs plotting mass exodus over AI roadblocks
Nearly two-thirds of data leaders in the UK are planning to quit their jobs within the next 12 months, driven…
Philips overhauls content strategy with Google AI tool
Philips Personal Health is shaking up its content marketing strategy by tapping into Google Cloud’s Vertex AI platform, to develop…
Data reforms hit as Lords mount revolt over AI copyright
The Data (Use & Access) Bill has been hit by a major revolt in the House of Lords after peers…
AI is a game changer but why is it all so cringeworthy?
It’s mid-May and LinkedIn has spent the past few weeks is losing its mind. Some of the excitable posters are…
Data reforms inch closer but Govt fails to defuse AI row
The Government’s data reforms have moved ever closer to becoming law with the third reading of the Data (Use &…
Industry joins forces for new ‘Campaign for Better Data’
Leading organisations in the data and insight industry have joined forces to launch the Campaign for Better Data, to help…
Bosses admit being too hasty in ditching staff for AI
Brand owners and their agencies are being warned to think twice before replacing staff with AI tools on the back…
ASA AI tool kept tabs on 28m online ads in 12 months
The marketing industry’s record on successful AI adoption might be still up for debate but the advertising watchdog is certainly…