Even a robot manifesto has Sunak’s Tories on the ropes
The Conservatives might be relying on Boris Johnson to rally the troops – and the voters – ahead of tomorrow’s…
artificial intelligence
It’s time to be loud and proud about direct marketing
I believe agencies made a critical misstep by abandoning the term “direct marketing” in favour of narrower alternatives such as…
Blinkered CMOs wasting months on failing campaigns
Chief marketing officers are operating under an “efficiency illusion” when it comes to their advertising, with more than nine out…
Brits embrace AI at work as job apocalypse fears recede
It is not only marketers who are embracing the rise of artificial intelligence, with UK workers in general appearing to…
Marketers see AI creative benefits but want new laws
Marketing creatives no longer view AI tools as a way to replace human creativity but to enhance it with four-fifths…
Retail marketers eye growth of online ‘surge pricing’
So-called “surge pricing” – when online firms hike their prices as demand grows – is likely to expand beyond airlines,…
Marketers look to AI tools to boost experimentation
UK marketers are increasingly implementing artificial intelligence to level up their approach to A/B testing and experimentation, with two-thirds adopting…
Havas invests €400m in data and tech to woo clients
Havas has committed to invest €400m (£338m) in data and technology – including AI – over the next four years…
Marketers stew as fears grow over burnout, cuts and AI
Marketers might seem like a resilient bunch but scratch beneath the surface and you will find a profession in crisis,…
Google AI move makes trusted media even more crucial
The publishing industry is facing a new upheaval in the form of Google’s new AI Overview, as the familiar auto-pilot…