Let it go: CMOs will have to deligate to be masters of AI
Chief marketing officers will have to forge deeper partnerships internally and externally and be comfortable letting go of some areas…
artificial intelligence
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…
Mass GDPR complaints force Meta to pause AI data grab
Austrian privacy campaigner Max Schrems has secured yet another victory against Facebook owner Meta, after the tech giant has paused…
Marketing budget squeeze puts training on back burner
Tight budgets are the biggest barrier to upskilling for more than a third of marketing leaders, despite businesses facing widespread…
Labour vows to put tech and AI at the heart of economy
The Labour Party has pledged to put technology at the heart of its missions and unblock tech barriers to restart…
Tories ditch new data reforms Bill in election manifesto
The Conservative Party appears to have abandoned reprising the UK’s data protection reforms if it forms the next Government, with…
Global adspend to top $1trn with AI in the driving seat
Global advertising revenue is set to grow 7.8% in 2024 to $989.8bn, and another 6.8% in 2025 to $1.1trillion, driven…
Fight for AI fairness and inclusivity has only just begun
Artificial intelligence can easily identify minority groups using proxies. Take my experience as an example: I’m a former rugby player…
WHSmith picks AI platform for data-driven retail boost
WHSmith has signed a major deal to implement a new data and analytics platform to support the acceleration of the…
Meta’s mega AI data grab sparks mass GDPR complaint
Meta’s plans to exploit years of personal posts, private images or online tracking data on its sites to build a…