Sainsbury’s turns to Microsoft for AI-driven ‘Next Level’
Sainsbury’s has signed a five-year deal with Microsoft to tap into the tech giant’s artificial intelligence and machine learning capabilities…
artificial intelligence
AI saves the day as CMOs are forced into the era of less
Consumers might still be wary of artificial intelligence but more and more marketers are adopting the technology to boost productivity…
The future of search and what it means for your brand
The future of search is changing rapidly: Gartner predicts that by 2028, some brands will see their organic site traffic…
Currys drafts in Microsoft and Accenture for AI overhaul
Currys is aiming to tap into the latest AI technologies to enhance operations, elevate its customer experience and improve staff…
Faster faster: Marketers trapped on AI content treadmill
The rise of artificial intelligence has left many content marketers feeling like they are trapped on a fast-moving treadmill that…
Tangent launches dedicated AI unit with ex-WPP chief
Digital consultancy Tangent is aiming is turning AI hype into business reality by investing £5m in a specialist AI division…
Job hunting marketers warned: ‘Don’t forget the basics’
ChatGPT might be dominating the headlines but marketers looking to get a new job will need far more rounded and…
Data and analytics chiefs ‘have 2 years to save jobs’
Three-fifths of organisations are being forced to rethink their data and analytics operating model because of the impact of disruptive…
Industry in peril as Schrems declares war on ChatGPT
The man who has almost single-handedly been responsible for bringing US tech giants to heel over their privacy practices has…
Creative chiefs in the dark over the rise of ‘AI washing’
“AI washing” might be becoming increasingly prominent, but the vast majority of creatives (80%) have never even heard of it,…