Tesco woos 3 million with ‘personalised’ Clubcard push
Tesco is launching a “highly personalised” Clubcard campaign which will target millions of customers, driven by a new partnership with…
artificial intelligence
Valtech swoops for Kin + Carta in £239m acquisition
Valtech, the global digital business with more than 6,000 employees but a low profile in the media, has acquired print giant…
‘Blinkered’ marketers failing on campaign measurement
The demise of cookies might have been a long time coming, but marketers are risking far more than targeting by…
Adtech start-up targets the UK’s 5.5m small businesses
Britain’s 5.5 million-strong army of small businesses – widely viewed as the engine of the economy – are being targeted with the launch…
CMA warns US tech giant’s dominance of AI is ‘harmful’
The UK’s competition watchdog has waded into the row over the dominance of US tech giants in the artificial intelligence…
UK firms slug it out as battle intensifies for AI experts
The fight to attract the best artificial intelligence talent continues to rage across the UK, with data scientists the most…
Havas swoops for AI-driven digital transformation firm
Havas has acquired French data consultancy TED Consulting, which specialises in all aspects of digital transformation, to enhance its use…
Accenture bags Unlimited to bolster CRM and GenAI
Accenture is bolstering its Accenture Song division with the acquisition of Unlimited in a move designed to scale its offerings…
Brands’ AI adoption hampered by lack of trust and data
Businesses appear to be making good progress on implementing artificial intelligence to help power customer interactions, but are still finding…
Sceptical consumers are already using GenAI every day
Consumers may be worried about generative AI and its human impact but the vast majority are already embracing the technology…