Havas has acquired French data consultancy TED Consulting, which specialises in all aspects of digital transformation, to enhance its use of data through AI powered hyper-automation, in a move the group claims will create a “first-of-its-kind range of optimisation solutions for clients”.
Founded in 2016 by Mathias Chaumon, the consultancy has quadrupled revenue in just three years by helping clients automate business processes in all areas of operations with RPA (Robotic Process Automation) technology.
TED Consulting specialises in the early integration of AI models into robotisation processes, while it is claimed the firm’s data DNA, technology-driven culture, and business-centric positioning “combine to create a premium approach to the market with the ability to deliver high-stakes business optimisation projects”.
Sitting within Havas Media Network, the acquisition aims to capitalise on both agencies’ technology and consulting know-how, which it is hoped will enable Havas Media’s Business Science division, a unit dedicated to harnessing the power of data and AI, to further accelerate its development by offering new solutions to support brands in their business transformation.
The solution will combine data, automation, robotisation and AI. Supported by a network with global reach, these solutions will be available both in France and internationally for companies operating in all sectors.
Chaumon (pictured, left) will join the Havas Business Science management committee as deputy CEO of TED Consulting, while Yoann Denee (pictured, right), chief data officer of Havas France and president of Havas Data Business Intelligence, will take over as chairman of TED Consulting.
Havas chairman and CEO Yannick Bolloré said: “We are thrilled to welcome Mathias and the entire TED Consulting team to the Havas family. Their unique expertise in AI powered hyper-automation will accelerate our existing offering to better meet our clients’ operational challenges across all industries.”
Chaumon added: “The complementary nature of our expertise and methodologies, as well as our shared culture of delivering excellence and client satisfaction, make this project an obvious choice. We are going to put these synergies to work, through our technological expertise and our consulting know-how, in all areas of hyper-automation. We look forward to joining the Havas Business Science adventure.”
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