Medialab is continuing to strengthen its senior team on the back of a raft of business wins with the appointment of a new strategy director.
Harry Darlington joins the team from OMD UK, where he held the same position, and will work alongside integration director Nick Parker, and head of planning Jess Talbot.
Darlington will be responsible for leading the strategic direction of a number of Medialab’s clients and is part of a drive that has seen the agency expand to over 150 people to support client growth and new business wins, including Hovis, Standard Life and Save the Children.
Having started his career as a comms planner back in 2012, after five years he moved into strategy, broadening his responsibilities to include new business and helping to evolve and train the agency’s planning process on campaigns for renowned brands such as McDonald’s and PepsiCo.
Darlington said: “I am eager to bring my experience and some fresh insights to Medialab and their clients. It’s an exciting time to be part of a company that is in a period of substantial growth.”
Medialab managing director Alex Kirk added: “Harry’s expertise and industry knowledge make him an invaluable addition to our team. As we continue to grow and innovate, his leadership will ensure that our strategic capabilities not only meet but exceed the evolving needs of our clients.”
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