Medialab scoops Revitive Circulation Booster brief

Actegy Health has appointed Medialab to the Revitive Circulation Booster media business, to drive sales through integrated TV and digital channels, as well as data insight through the agency’s proprietary marketing intelligence platform, Apollo.

The family-owned company was started in 2003 by Josh and Roseanna Penny, and designs healthcare products, developed to relieve leg aches and pains due to poor circulation. Former England cricket captain Lord Ian Botham has been brand ambassador since 2017.

The appointment follows a competitive pitch process involving a number of agencies, run by intermediary Crosshairs Media; Medialab has taken over from previous incumbent UM Birmingham.

According to Crossharis, Medialab consistently provided data driven insights and solutions that could scale the business in a sustainable manner. Its fully integrated approach aligned with the client’s commercial objectives, maximising both media investment and crucially ROI.

Actegy Health head of marketing Alessandra Godio said: “We were impressed by Medialab’s experience, and enthusiasm. In selecting them as our media agency, we strongly believe we have selected the right strategically minded partner, that will enable us to unlock the next phase of exponential growth for Revitive.”

Medialab co-founder and managing director Alex Kirk commented: “We are delighted to have the opportunity to support Revitive in their future growth, applying our expertise and experience with over 50s audiences to the healthcare sector is one that we are grateful for.

“We thoroughly look forward to working closely with Revitive over the coming years, to support them and help them reach those who would benefit most from their life changing products.”