Independent media agency Medialab is beefing up its expertise in data-driven TV advertising with the appointment of Starcom’s client investment director Jon Manning as director of advanced TV.
The move follows the double appointment of head of planning Jess Talbot from Initiative and business director Zaira Cross from All Response Media, who joined as the business expands its senior team.
Manning will be responsible for helping Medialab’s clients navigate through the increasingly fragmented and complex world of connected TV, including BVOD, SVOD, AVOD, FAST.
With over 67% of UK households already owning a Connected TV, according to IAB UK, and the average time spent consuming digital content on the rise, Medialab is committed to delivering valuable audiences to clients across all relevant platforms.
Manning will further strengthen Medialab’s total TV solution, designing and delivering collaborative partnerships through the agency’s marketing intelligence platform, Apollo, guided by data-led investments, strong ROI and attribution.
Having started his career at OMD UK, Manning had spells at BBC Worldwide, MEC, Walker Media and M2M before joining Starcom in 2017. Over the years he has worked on accounts including Lidl, Stellantis, Samsung and Reckitt Benckiser.
He said: “In what has been a tough few years for the industry, Medialab has bucked the trend, significantly growing its client, capability and talent base and has gone from strength to strength. I cannot wait to be part of that continued success story.
“Alongside its brilliant reputation in TV, a big driving force behind that growth is Apollo, and I am looking forward to exploring the opportunities within the advanced TV space that Apollo will enable, and drive media efficiencies and business results.”
Medialab chief executive Marcus Orme added: “Jon’s appointment is another significant milestone in Medialab’s growth throughout 2023.
“As part of that journey, our granular and transparent TV planning and buying capabilities have gone from strength to strength and Jon’s expertise, reputation and leadership will take that to an even higher level, hand in hand with the significant TV and digital leadership already within the business.”
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