Rapp appoints duo to senior marketing science team
Omnicom agency Rapp UK has bolstered its marketing science team with the newly created roles of senior vice-president of analytics…
artificial intelligence
Marriott books in Sapient for AI-driven search revolution
Marriott International’s global home rental division has joined forces with Publicis Sapient to test a “revolutionary” generative AI-powered search tool…
Half glass full? Where’s the glass, ask jittery marketers
Marketers might be known for their eternal positivity but even the most ardent optimists appear to be feeling the pressure…
Live TV still beats streaming but young hit the off button
The days when families gathered en mass round the TV set on a Saturday night might be well and truly…
Hornby insists merger will create ‘WPP’s AI speedboat’
The&Partnership has become the latest agency to put AI at its heart by merging with sister media buying and planning…
Gartner: Three key themes to drive marketing this year
In 2024, CMOs continue to deal with disruptive forces from both inside and outside the enterprise. The most successful CMOs…
KPMG brings in US giant to boost data and AI offering
KPMG UK is beefing up its services by forming a strategic alliance with US software giant Databricks in a move designed to…
Google fined for mass theft of content to build AI tool
Google has been slapped with a €250m (£213m) fine by the French competition authority, predominantly for using content from publishers…
‘GDPR for AI’ gets green light as EU passes new Act
The European Union has stolen a march on the regulation of artificial intelligence by passing the AI Act, in a…
Yawning productivity gap costs UK firms £40bn a year
Marketers might sometimes stand accused of sleeping on the job – especially when it comes to gaining the right skills…