Data-driven firms ‘adopt AI faster and trounce rivals’
Smaller companies that make data a strategic priority are not only faster to adopt AI, they are also outperforming their rivals,…
artificial intelligence
Female AI wipe-out fears spark call for skills shake-up
The current approach to technology skills is not fit for purpose, leaving women at increased risk of being left behind,…
New DMA Scotland chief puts ethical AI at top of agenda
The DMA UK is overhauling its presence in Scotland in support of the country’s AI strategy, underpinned by the appointment…
Asda chief claims new GenAI tool is ‘the future of data’
Asda has bigged up the implementation of a real-time generative AI platform for data driven decision-making, with the supermarket’s analytics…
Marketers hit by ‘maelstrom of confusion’ over AI tools
The rise of artificial intelligence may have taken the advertising and marketing industry by storm but in reality the technology…
DMA calls on main parties to prioritise data, tech and AI
The DMA is determined that the Government’s data reforms do not sink without trace and is calling on the next…
Dentsu dismisses privacy fears to sign Snap partnership
Fresh from being let off the hook over its “My AI” chatbot, Snap has joined forces with Dentsu for what the…
Cheers and boos as data reforms Bill ends up in the bin
The Government’s failure to include the Data Protection & Digital Information Bill (No2) into its “wash up” process, which fast-tracks…
Data reforms Bill ‘doomed’ as General Election is called
The Government’s long-awaited Data Protection & Digital Information Bill has fallen victim to Prime Minister Rishi Sunak’s decision to call…
ICO steps up GenAI warning despite Snapchat let off
The Information Commissioner’s Office has reiterated its warning to organisations that they must not ignore data protection risks associated with…