UK retailers ‘sitting on £1.7bn data and media cash cow’
UK grocery retailers could claw in an extra £1.7bn worth of revenue by using the customer data and insights they…
Asda
Asda trials first loyalty scheme with George Rewards
Asda has started trials of its first ever loyalty programme, some 70 years after the supermarket chain was founded in…
Asda appoints Jaywing to handle digital marketing brief
Asda’s merger with Sainsbury’s may still be up in the air but the supermarket giant is aiming to ensure that…
Sainsbury’s appoints insider as first group digital chief
Sainsbury’s is bolstering its quest to ensure customers experience an integrated and seamless digital experience across the Sainsbury’s, Argos, Sainsbury’s…
Sainsbury’s merger with Asda could see Nectar take off
Sainsbury’s £12bn merger with Asda could provide a major boost for the Nectar loyalty scheme and unlock customer insights on…
Asda agency shake-up to boost customer engagement
Asda’s chief customer officer Andy Murray has pledged to improve the way the retailer engages “with customers across channels, both physical…
Asda head of data science takes on top role at Jaywing
Jaywing has further expanded its 70-strong analytics team by hiring Asda head of data science Dr Catherine Kelly – who has…
Asda hires Mann to develop data-driven approach
Asda’s price-cutting strategy could soon be a thing of the past amid plans to put data at the heart of…
Tech firms join forces for next gen mobile coupons
Mobile coupons may have been around a while but loyalty specialist Eagle Eye Technologies is claiming it has developed a…
Asda accused of ignoring website flaw for 2 years
Asda has been slammed for ignoring a security flaw on its website for nearly two years, amid claims it could have allowed…