New scheme ‘brings trade marketing out of the 1990s’
Trade brands are now able to launch, measure and adjust supplier-funded promotions in real-time, bringing the flexibility, measurability and control…
B2B
Bray Leino unites agencies for bespoke global B2B offer
Mission Group agency Bray Leino is launching a new global B2B marketing proposition bringing together seven independent agencies to challenge…
Elvis chief Whitehouse exits in Next 15 agency shake-up
Next 15 has embarked on a radical rationalisation of its agency brands, slashing its portfolio from 22 to 12 by…
James Clifton takes up CEO role at Marketing Practice
Former Mission Group boss James Clifton, who quit last month after 5 years heading the business, is joining global B2B…
Santander boosts deal with Dentsu for global SME blitz
Santander’s business division has drafted in Dentsu to support the globalisation of its international growth platform for small businesses, with…
Virgin Media O2 Business signs adtech data partnership
Virgin Media O2 Business has signed a new adtech partnership which will give advertisers access to its extensive anonymised and…
Why now is the time to rethink B2B marketing model
B2B marketing is in desperate need of a reset. For too long, marketers have clung to safe, formulaic strategies that…
BT Business appoints three agencies in roster expansion
BT Business has appointed three new B2B agencies following a competitive tender process, in a move designed to establish its…
Time to give ‘uninspiring’ B2B content the human touch
Businesses are responsible for some of the best stories on the planet – everything from economic success and technological innovation…
Havas builds B2B wing with major agency acquisition
Havas is expanding its B2B division with the acquisition of UK-based global agency Ledger Bennett in a move designed to…