The three golden rules to ensure success for B2B email
Email marketing is a proven way to reach your target audience, with recent research showing nearly three-fifths (59%) of marketers view…
B2B
Marketers urged to tap into ‘golden age of B2B brands’
Business-to-business marketing might get a bad rap compared with consumer activity but a new analysis reveals it has huge growth…
MSQ appoints ex-Merkle chief to spearhead B2B drive
International creative and technology agency group MSQ is continuing to beef up its senior team by recruiting former Merkle chief…
Havas Media eyes growth with dedicated B2B division
Havas Media Group is targeting the multi-billion pound B2B market by launching a dedicated global unit, Havas Business, which it…
Intermedia ties with martech firm for end-to-end offer
Marketing specialist Intermedia Global has merged with martech consultancy Vantage Clever in a move which the companies claim will allow…
Sage unveils first global ads by VCCP for brand refresh
Accounting, financial, HR and payroll software giant Sage is launching its first global marketing campaign following a brand refresh in…
Cyance relaunches B2B platform in drive for FIT firms
B2B specialist Cyance is relaunching its platform in a move which it claims will give business sales and marketing teams…
Gyro and DWA brands ‘retired’ in Merkle B2B revamp
Dentsu-owned data-driven marketing agency Merkle is consolidating its B2B division by merging Gyro and Merkle DWA, ditching both brands and renaming them…
Intermedia acquires Junction agency in new B2B boost
Data company Intermedia Global has acquired B2B marketing agency Junction in a move designed to bring strategic, content, creative, and…
Publicis gets its tentacles on Octopus to net B2B catch
Further proof that B2B marketing is the flavour of the month has emerged with Publicis Groupe UK acquiring integrated agency…