Publicis gets its tentacles on Octopus to net B2B catch
Further proof that B2B marketing is the flavour of the month has emerged with Publicis Groupe UK acquiring integrated agency…
B2B
MSQ targets B2B bonanza with launch of global agency
Marketing group MSQ is planning a major assault on the multi-billion pound business-to-business market with the launch of a dedicated…
Merkle and Gyro merge with Dentsu shops for B2B giant
Dentsu Aegis Network is combining five of its data-driven marketing agencies – Merkle, DWA, Gyro, B2B International and Digital Pi…
GenZers are workshy, selfish and greedy, say millennials
Oh, young people don’t you just love ’em; sadly it seems they don’t love each other much and a battle…
Unlimited Group boosts B2B with Direction Group deal
Unlimited Group has opened its corporate chequebook once more by making B2B business Direction Group its third acquisition in a…
Syngenta appoints Gyro Manchester for global brief
Global agricultural company Syngenta has appointed Gyro UK to support the launch of its “next-generation” fungicide molecule in key countries….
Unlimited Group snaps up content agency First Base
Unlimited Group has made its first acquisition since its major operational overhaul by purchasing specialist B2B content and lead generation…