IPA chief: ‘Creativity isn’t a nice to have. It’s all we have’
New IPA president and BBH chief executive Karen Martin has issued a rallying cry to the industry to put “human…
BBH
Wild ones: Brands still in dark on how to reach over-65s
Brands are being offered another chance to get under the skin of the over-65s, a lucrative audience with more time,…
‘Creepy’ faces get the chop in new Clubcard campaign
Tesco has ditched the “creepy” and “terrifying” Snapchat-style imagery for its latest Clubcard ad campaign, following scores of complaints lodged with…
George the Bear drops lad culture in Hofmeister return
Beer brand Hofmeister is bringing back George the Bear – last seen in decidedly “lads, lads, lads” ads in the…