Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…
Bellwether
Direct mail spend holding firm in Covid-19 downturn
Direct mail appears to be holding up much better than other marketing disciplines during the Covid-19 crisis, even though the…
Brands fatten up ad budgets for ‘oven ready’ Boris
Boris Johnson’s “oven ready” Brexit deal could yet prove half-baked but the advertising and marketing industry has certainly swallowed it…
Industry crying out for Brexit decision as spend stalls
It seems it is not only Boris Johnson who is banging the drum to “get Brexit done”, the marketing industry…
Bellwether gloom: Reasons to be cheerful parts 1 to 6
With the latest IPA Bellwether Report showing direct marketing budgets being revised down by the lowest level (-9%) for more…
Get the defibrillators out: ‘axis of evil’ clobbers adspend
Marketing budgets are back in the intensive care unit – despite being giving the kiss of life in the first…
Marketing spend given ‘kiss of life’ as growth returns
Marketing budgets appear to have come out of the doldrums – in the short term at least – with the…
Industry calls for Brexit ‘Plan B’ as budget growth stalls
The marketing industry is calling on the Government to draw up a “Plan B” following Parliament’s rejection of the Brexit…
Digital spend ploughs on despite caution over Brexit
Brexit uncertainty is continuing to take its toll on marketing budgets, according to the latest IPA Bellwether Report, which shows that…
GDPR and Brexit uncertainty hits marketing budgets
The long-awaited upturn on direct marketing budgets has yet to materialise, according to the latest IPA Bellwether Report, which shows…