Bellwether: AI is delivering but has Britain got talent?
While many in the industry – including trade body the DMA – have been desperate to shake off the negative…
Bellwether
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
Bellwether reaction: Learn how to protect against frost
The latest IPA Bellwether Report shows the green shoots which emerged earlier this year have now been caught in a…
Direct marketing glows as adspend is hit by big freeze
Uncertainty over the imminent Autumn Budget triggered a mass pause on total marketing budgets during the third quarter of 2024,…
Bellwether Q2: Can election bounce bring blue skies?
This week’s IPA Bellwether Report reveals total UK marketing budgets have been revised upwards by the strongest rate in over…
Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
How to find programmatic efficiencies to stay ahead
Green shoots may be showing in the wider UK economy, but for marketers, uncertainty still abounds. The recent IPA Bellwether…
Bellwether reaction: ‘Green shoots will need nurturing’
New figures from this week’s IPA Bellwether Report reveal total UK marketing budgets have been revised up again, stretching a…
Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
Bellwether reaction: The rise of real-world connections
New figures from this week’s IPA Bellwether Report reveal that total UK marketing budgets have been revised up at the…