Sector beats Covid; now it must battle war and famine
UK marketing budgets were revised up to a near eight-year in Q1 2022, according to the latest IPA Bellwether Report,…
Bellwether
Ad recovery continues but there will be bumps ahead
Fears that the Omicron variant of Covid-19 would scupper the UK marketing recovery have – by and large – proved…
Ad budgets up again but the fat lady’s not singing yet
The advertising and marketing industry is continuing its impressive recovery from the depths of Covid despair, with Q3 budgets increasing…
‘Data-driven ads will be key’ as spend finally recovers
Just 24 hours after Gartner painted a Hieronymus Bosch-style portrait of a marketing industry still in the grips of Covid…
Put your foot down: Brands gear up for road to recovery
Marketers are finally feeling bullish about a post-Covid boom, and, despite the latest IPA Bellwether Report revealing a further decline…
Sector turns corner, dare we plan on Roaring Twenties?
Marketers might not want to tempt fate by shouting it from the rooftops but the UK ad market finally appears…
Ad budgets derailed again but is that a light ahead?
Covid-19 may be continuing to wreak havoc with companies’ marketing plans, but there is finally a chink of light at the…
Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…
Direct mail spend holding firm in Covid-19 downturn
Direct mail appears to be holding up much better than other marketing disciplines during the Covid-19 crisis, even though the…
Brands fatten up ad budgets for ‘oven ready’ Boris
Boris Johnson’s “oven ready” Brexit deal could yet prove half-baked but the advertising and marketing industry has certainly swallowed it…