Bellwether: A new era of AI-led, data-informed activity?
The latest Bellwether Report tells a familiar tale, only with a twist. While direct marketing budgets continued to be revised…
Bellwether
Fresh boost as firms shift budgets to targeted marketing
Direct marketing continued its impressive performance in Q3 2025, according to the latest IPA Bellwether Report, with brand owners increasingly…
Bellwether reaction: Are one-to-one channels now king?
The IPA’s Bellwether Report, now in its 25th year, is one of the most hotly anticipated barometers of how the…
Direct marketing purrs like a Roller as adland splutters
UK marketing budgets witnessed a robust rebound in Q2 2025, according to the latest IPA Bellwether Report, reversing Q1’s decline,…
Bellwether at 25: IPA hails rise of the ‘trusted indicator’
The IPA is marking the 25th anniversary of its Bellwether Report with a special edition compendium capturing the evolution of…
Bellwether: Rise of precision, accountability, and results
New figures from the Q1 IPA Bellwether Report reveal the majority of UK firms revised their total marketing budgets down, in…
Direct marketing shines bright amid economic storms
Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once…
Bellwether: AI is delivering but has Britain got talent?
While many in the industry – including trade body the DMA – have been desperate to shake off the negative…
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
Bellwether reaction: Learn how to protect against frost
The latest IPA Bellwether Report shows the green shoots which emerged earlier this year have now been caught in a…