Direct budgets fight back to hold off Brexit squeeze
Direct marketing budgets have been one of the main beneficiaries of the marketing industry holding its nerve against the doom-mongers…
Bellwether
Don’t panic, says IPA chief, Brexit cuts aren’t fatal
IPA director general Paul Bainsfair has joined his industry peers in calling on advertisers not to slash their budgets post-Brexit,…
DM and online up says Bellwether
Direct marketing, Internet advertising and paid search were the only disciplines to see a rise in spend during the last…
A load of crystal balls…
What does the New Year hold for the leading lights of the DM industry and beyond? Ivan Idol polishes up…