Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
Bellwether
Bellwether reaction: Is sales promotion killing brands?
New figures from this week’s IPA Bellwether Report reveal that marketers across the UK are ditching main media spend to…
Adland hit by surge in direct and promotional marketing
Marketers appear to be ditching advertising spend to plough their budgets into the two classic disciplines which clean up in…
Bellwether reaction: Short changed in the long term?
The advertising and marketing industry has once again shown its resilience, with the latest IPA Bellwether report showing the sector…
Brands back bullish budget setting as optimism returns
Marketing chiefs appear to be still winning the arguments against cutting adspend during hard times, with budget growth surpassing last…
What does it all mean? Sector unpicks Q4 Bellwether
The advertising and marketing industry appears to have fought off the prophets of doom for another quarter, with the latest…
Brands wake up to folly of cuts as ad budgets hold firm
Brand owners are holding their nerve in the face of impending doom, and appear to have finally woken up to the…
Where will we be in 2023… with marketing spend?
This time last year, the UK marketing industry was still on course to achieve the fastest advertising recovery from Covid…
Bellwether reaction: How to be a leader not a lemming
Today’s IPA Bellwether Report predicts a rocky road ahead for marketing budgets as the cost-of-living crisis, soaring energy bills, weakening…
Budgets ride perfect storm to eke out growth – for now
Total marketing budgets have fought off the economic chaos once more to register another quarter of growth, although at just…