Brands wake up to folly of cuts as ad budgets hold firm
Brand owners are holding their nerve in the face of impending doom, and appear to have finally woken up to the…
Bellwether
Where will we be in 2023… with marketing spend?
This time last year, the UK marketing industry was still on course to achieve the fastest advertising recovery from Covid…
Bellwether reaction: How to be a leader not a lemming
Today’s IPA Bellwether Report predicts a rocky road ahead for marketing budgets as the cost-of-living crisis, soaring energy bills, weakening…
Budgets ride perfect storm to eke out growth – for now
Total marketing budgets have fought off the economic chaos once more to register another quarter of growth, although at just…
Bellwether reaction: Can you afford not to advertise?
This week’s IPA Bellwether Report reveals worrying signs that the economic uncertainty is starting to hit marketing budgets, despite some…
Brave brands riding out storm with buoyant budgets
Total UK marketing spend appears to have ridden out the cost of living storm in Q2 at least, although the…
Sector beats Covid; now it must battle war and famine
UK marketing budgets were revised up to a near eight-year high in Q1 2022, according to the latest IPA Bellwether…
Ad recovery continues but there will be bumps ahead
Fears that the Omicron variant of Covid-19 would scupper the UK marketing recovery have – by and large – proved…
Ad budgets up again but the fat lady’s not singing yet
The advertising and marketing industry is continuing its impressive recovery from the depths of Covid despair, with Q3 budgets increasing…
‘Data-driven ads will be key’ as spend finally recovers
Just 24 hours after Gartner painted a Hieronymus Bosch-style portrait of a marketing industry still in the grips of Covid…