Carpetright hands CRM and insight to Blueberry Wave
Flooring retailer Carpetright has appointed data-powered customer engagement business Blueberry Wave to deliver CRM, planning and insight services. The retailer…
Blueberry Wave
Blueberry Wave launches OmniFuse engagement hub
Blueberry Wave has launched a new omnichannel customer engagement hub which it claims unites the key elements of best of…
Industry mounts fightback over GDPR direct mail jitters
Senior figures in the marketing industry are urging clients to wake up to the power of direct mail following Royal…
Direct mailing firm blames Blue Planet II for collapse
A direct mail specialist print firm – which has been trading since 1978 – has blamed the fall-out from the…
BBC ‘Plastics Watch’ ramps up campaign against waste
The BBC is bolstering its fight against “single use” plastic by launching a major initiative aimed at helping British consumers…
Blueberry Wave backs fight against mail plastic waste
Data specialist Blueberry Wave is putting its money where its mouth is to tackle direct mail’s contribution to the plastic…
How Blueberry Wave helps clients navigate data storm
The UK data industry has come a long way since firms relied on a combination of the Electoral Register, product…
Year Ahead: Why the data industry needs less and more
I’ve been working in data for over 30 years now, and I’ve seen so much change. The current rapidity of…
Blueberry Wave launches in-house training academy
Data specialist Blueberry Wave is attempting to tackle the skills shortage by joining forces with the IDM to launch its…
JWT seals in-house agency alliance with Blueberry Wave
J Walter Thompson London is beefing up its data-driven marketing offering by signing a major in-house deal with Blueberry Wave,…