B&Q adds ‘smart reward’ offer to retail media network
Home improvement retailer B&Q has signed a new retail media deal to deliver smart post-checkout rewards to millions of shoppers…
B&Q
Brits give existing homes a facelift as moving costs soar
Home improvement brands are being urged to up their game on the back of a new study which reveals that…
B&Q nails down prices to promote DIY spring essentials
B&Q is launching a new integrated campaign that aims to spotlight the brand’s dedication to offering consistently low prices across…
Marketing chief returns to B&Q for ‘unfinished business’
Kingfisher-owned B&Q has reappointed Katherine Paterson as marketing director nearly 13 years after she left the role at the home…
B&Q showcases tradeswomen in bid woo influx of talent
B&Q TradePoint, the home improvement retailer’s trade brand, is tapping into this weekend’s International Women’s Day to launch an initiative…
Kingfisher drafts in Asda chief Simon Jury as new CDO
Kingfisher has raided beleaguered supermarket giant Asda to appoint its new chief data officer, as the B&Q and Screwfix owner…
B&Q appoints Rapp UK for CRM and loyalty business
DIY and trade home improvement giant B&Q is aming to accelerate its customer-centric transformation with the appointment of Rapp UK…
Kingfisher strategy delivers in spades as web sales soar
Retail group Kingfisher, which owns B&Q and Screwfix, is reaping the benefits of both a lockdown DIY boom and its…
B&Q chief joins hiring spree at digital agency Jellyfish
Digital agency Jellyfish has recruited B&Q marketer Steve Warrington as digital strategy director as part of plans to boost its…
Partners Andrews Aldridge scoops B&Q business
Partners Andrews Aldridge has landed the B&Q direct marketing account as the DIY retailer looks to ramp up its loyalty scheme,…