Kingfisher appoints its first head of data monetisation
Kingfisher, the home improvement retail giant which owns B&Q, Screwfix and TradePoint in the UK, is aiming to tap into…
B&Q
DunnHumby unveils pilot to unite retail media networks
DunnHumby has signed up B&Q, John Lewis, and Waitrose – as well as parent company Tesco – to pilot a new…
B&Q promotes content chief to senior marketing role
DIY giant B&Q has promoted its head of content, social and PR to director of marketing, effectively becoming second in…
Kingfisher expands Google Cloud deal for AI shopping
“Agentic AI” might still be in its infancy but DIY giant Kingfisher is aiming to steel a march on its…
B&Q adds ‘smart reward’ offer to retail media network
Home improvement retailer B&Q has signed a new retail media deal to deliver smart post-checkout rewards to millions of shoppers…
Brits give existing homes a facelift as moving costs soar
Home improvement brands are being urged to up their game on the back of a new study which reveals that…
B&Q nails down prices to promote DIY spring essentials
B&Q is launching a new integrated campaign that aims to spotlight the brand’s dedication to offering consistently low prices across…
Marketing chief returns to B&Q for ‘unfinished business’
Kingfisher-owned B&Q has reappointed Katherine Paterson as marketing director nearly 13 years after she left the role at the home…
B&Q showcases tradeswomen in bid woo influx of talent
B&Q TradePoint, the home improvement retailer’s trade brand, is tapping into this weekend’s International Women’s Day to launch an initiative…
Kingfisher drafts in Asda chief Simon Jury as new CDO
Kingfisher has raided beleaguered supermarket giant Asda to appoint its new chief data officer, as the B&Q and Screwfix owner…