Virgin is top direct mail spender
Virgin Media spent the most on direct mail in the UK last year, boosting its spend by more than a…
BSkyB
Sky set to slash marketing spend
BSkyB is poised to cut its marketing budget by a third, according to reports, adding hundreds of millions of pounds…
Online pressure group rallying cry
The online pressure group which recently claimed victory in the fight the sell-off of Britain’s forests is training its sights…
Sky hires search marketing giant
BSkyB has appointed Efficient Frontier to deliver paid search marketing services across all its divisions in the UK. The deal…
Sky appoints Elvis and 20:20
BSkyB has put the finishing touches to its digital agency roster with the appointment of Elvis Communications and 20:20 to…
ASA axes rival complaint fee plan
The Advertising Standards Authority (ASA) has ditched plans to charge companies to complain about rivals’ ads, proposed earlier this year…