ASA rejects BT Wi-Fi ad ban
The Advertising Standards Authority has given the all-clear to a BT ad promoting the company’s Wi-Fi service, despite depicting people…
BT
ICO ‘worse than incompetent’
The Information Commissioner’s Office has been branded “worse than incompetent” after dropping an investigation into why BT sent hundreds of…
Proximity appoints head of content
Proximity London has recruited digital copywriter Tim Bax as head of content for the agency; an appointment which it claims…
Yell link seals Proximity Lloyds win
Proximity London’s relationship with Lloyds TSB marketing chief Catherine Kehoe – forged when they worked together at Yell – is…