Sloppy BT whacked for sending 5 million illegal emails
BT has been consigned to the data-driven marketing hall of shame after becoming the latest major brand to have been…
BT
BT brand chief nets top job at Direct Line for Business
Direct Line for Business has appointed BT group brand director Claire Sadler – who has been at the company for…
Wunderman takes another chunk of BT with digital win
Wunderman is understood to have calved out another chunk of BT business, following reports that the agency has picked up…
44m Brits could be affected by Equifax US data breach
The fall-out over the Equifax US data breach has triggered an investigation by the UK Information Commissioner’s Office amid new…
BT is left red-faced as air turns blue on marketing call
BT might just be regretting bringing the majority of its contact centre operations back to the UK after one British…
BT finally confirms combined DM brief for Wunderman
In what has been possibly the worst kept secret in recent years, BT Group has finally confirmed the appointment of…
BT flags up nuisance call pandemic to launch service
BT has pulled out all the stops for the official launch of its BT Call Protect service, designed to stop…
AnalogFolk picks up BT digital content account
AnalogFolk has landed BT’s digital content business, and has been briefed to promote the core BT brand across owned and…
Wunderman tipped to net combined BT and EE brief
Wunderman is poised to land the combined BT and EE direct marketing account in a final shoot-out with Proximity London,…
BT Sport pub mailing gets landlords in a right froth
BT Sport has been given a smack in the mouth over a tongue in cheek direct mail campaign which was designed…