BT takes on agencies with digital ad platform for SMEs
BT is launching a digital advertising platform designed to make it easier for small businesses to run their own digital…
BT
BT hails data analytics roll out for £2m in cost savings
Fresh evidence has emerged of the benefits of rolling out data analytics tools to the entire workforce, rather than keeping…
BT calls up Go Inspire to handle customer comms task
Go Inspire Group, the Leicester-based firm which spans insight, marketing communications and print, has been awarded a multi-year contract with…
BT creates unit to boost cloud, AI and machine learning
BT is seeking to challenge the US tech giants’ dominance of cloud services, artificial intelligence and machine learning with the…
Internet giants cough up £20m in compensation payouts
BT, Sky, TalkTalk, Virgin Media and Zen Internet had to cough up more than £20m to customers in the first…
BT forced to scrap ‘wi-fi in every room’ ad campaign
BT might be confident in its network’s ability to handle the burden of millions working from home, but in its…
Bullish BT dismisses fears of WFH broadband meltdown
With millions of workers now being advised to work from home, BT has dismissed concerns that its broadband network will…
Virgin Media hits back at BT over broadband ‘bullshit’
Virgin Media has launched a swift response to BT’s latest regional ad campaign, which slams Virgin’s “unreliable” services, by countering…
Sloppy BT whacked for sending 5 million illegal emails
BT has been consigned to the data-driven marketing hall of shame after becoming the latest major brand to have been…
BT brand chief nets top job at Direct Line for Business
Direct Line for Business has appointed BT group brand director Claire Sadler – who has been at the company for…