BT calls up Go Inspire to handle customer comms task

BTGo Inspire Group, the Leicester-based firm which spans insight, marketing communications and print, has been awarded a multi-year contract with BT following a competitive tender process.

The deal encompasses a broad scope of customer comms including acquisition, retention, regulatory communications and customer communications management, which will be predominantly delivered via Go Inspire’s internal capability supported by strategic outsourcing arrangements.

Go Inspire’s major clients include Sky, Tesco, British Gas, Pets At Home, and PDSA.

BT marketing communications director Pete Jeavons said: “Go Inspire Group have an award-winning track record of combining large scale, complex customer communications with innovation and speed to market, which makes them a great strategic fit for us. The teams’ expertise and passion shown throughout the tender process made them the standout partner and we look forward to working together to deliver top notch communications to our customers.”}

Go Inspire Group group sales and commercial director Ben Snutch added: “BT is an iconic brand and a British Institution. We are extremely proud to be partnering them on their next chapter in which collaboration, agility and innovation will all be key.

“We have delivered many of these service-lines to BT, as a third-party provider, since 1998 and we are delighted to have the opportunity to work directly with the BT teams and agencies. I’m confident that in doing so we can prove ourselves as a forward-thinking strategic partner who understands the broader trading position and play a key role in helping BT to meet strategic objectives for customer comms.”

BT’s marketing agencies include Wunderman Thompson, which works across both the BT and EE brands, Saatchi & Saatchi, Karmarama, and AMV.

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