Charites urged to step up festive fundraising next week
Charities are being urged to focus their festive fundraising efforts on connecting with supporters next week – commencing December 19…
charity
WPNC appoints Dearson to new digital director role
Direct and digital agency WPNC has appointed digital strategy consultant Phil Dearson to the newly created role of digital director….
Capgemini swoops for purpose driven pioneer 23red
Consultancy giant Capgemini has signed a deal to acquire 23red – launched in October 2000 – to boost its sustainability…
Prince’s Trust hands youth recruitment drive to TMW
The Prince’s Trust has hired TMW Unlimited to be its youth marketing partner of record to support its digital marketing…
John Lewis flags up care system in purposeful Xmas ad
John Lewis has ditched the Christmas kitsch for this year’s festive campaign to reinforce its commitment to becoming the employer…
NSPCC embraces gamification to boost supporter base
The NSPCC is turning to gamified experiences as part of integrated campaigns aimed at acquiring new and retaining current charitable…
Age UK appoints agency for new advertising strategy
Age UK has appointed agency Neverland to develop a new advertising and marketing strategy to highlight the charity’s role and…
Bolser agency lands brief to help £92m sports project
Grassroots charity the Football Foundation, which has the backing of the Premier League and the Football Association, has appointed digital…
WWF launches ‘Tiger Who Came To Tea’ TV campaign
WWF is aiming to write a new fundraising chapter with a TV ad campaign to highlight its tie-up with beloved…
VCCP grabs lead for Dogs Trust amid plans for ad return
Dogs Trust has appointed VCCP as its lead agency following a competitive three-way pitch, with a brief to launch its…