Barnardo’s eyes baby boomers in debut TV legacy ad
Barnardo’s is urging Brits to leave a gift in their will in the charity’s first legacy TV campaign designed to…
charity
BHF hands data-driven brief to Wunderman Thompson
The British Heart Foundation has handed Wunderman Thompson UK its data-driven marketing account, following a merger of the charity’s fundraising, marketing…
Sibling rivalry promotes Guide Dogs’ broader services
UK charity Guide Dogs is launching a national marketing campaign celebrating the wide range of services the organisation offers, with…
Digital wallets account for 40% of charity donations
New figures reveal that digital wallets are now being used to make nearly four in ten one-off donations – as…
Dogs Trust promotes canine joy in first ad since 2019
The UK’s largest canine welfare charity, Dogs Trust, is aiming to boost support with a new integrated brand campaign designed…
Tinnitus charity rings changes with rebranding initiative
The British Tinnitus Association – the only charity in the UK dedicated to supporting those who live with the condition…
Fundraising in hard times: How charities can succeed
The looming recession and cost of living crisis are not unique events. Our economy goes in cycles: sometimes it’s boom,…
Woodland Trust branches out with climate crisis blitz
UK conservation charity Woodland Trust is ramping up its activity to fight the climate crisis with a new “Plant More…
The year ahead: Fundraising is a marathon not a sprint
The pandemic has shown just how essential charities are within the community, and in such turbulent times they have faced…
Merkle builds data solution to tackle human trafficking
Human trafficking prevention charity Stop The Traffik has implemented an advanced analytics solution provided by data-driven customer experience management agency…