Charities embrace tech to combat cost of living crisis
The days when charities relied heavily on the “collection-box rattlers” appear to be over, with organisations increasingly using technology to…
charity
RSPCA reunites with AMV 30 years after ‘pile of dogs’
The RSPCA has appointed AMV BBDO to spearhead a new marketing campaign which will aim to “rally humanity for animals…
Charities get legacy marketing tips for childfree donors
Charities have been handed five ways to contact childfree consumers for legacy donations, following a new analysis carried out by…
Shelter and HSBC unite to highlight homelessness plight
The thought of a major global bank and a homeless charity jumping into bed together might seem incongruous but that…
Trussell Trust launches food bank appeal in real-time
Food bank charity the Trussell Trust has launched a dynamic out-of-home campaign that alerts shoppers to the real-time needs of…
Charities urged to tap into rise of online tribute funds
Online tribute funds are continuing their impressive growth, with the number of new funds created from 2021 to 2022 witnessing…
Charity donations plummet £5bn as Brits face squeeze
The cost of living crisis has had a devastating effect on the charity sector, with donations plunging by half in…
Virgin Atlantic and Guide Dogs in passenger initiative
Virgin Atlantic has signed a long-term partnership with UK charity Guide Dogs aimed at creating a more inclusive air travel…
VSO to woo former volunteers to share their memories
Voluntary Service Overseas (VSO) is aiming to re-engage with previous volunteers in the UK through a targeted marketing campaign devised…
RNIB calls on video game industry to see the big issue
Royal National Institute of Blind People (RNIB) has launched an initiative with sighted, blind and partially sighted consumers to challenge…