WWF launches ‘Tiger Who Came To Tea’ TV campaign
WWF is aiming to write a new fundraising chapter with a TV ad campaign to highlight its tie-up with beloved…
charity
VCCP grabs lead for Dogs Trust amid plans for ad return
Dogs Trust has appointed VCCP as its lead agency following a competitive three-way pitch, with a brief to launch its…
Only 2% of charity chiefs use data to inform decisions
UK charities appear to talk a good game when it comes to data strategy, with almost all organisations saying their…
Charities urged to take up bespoke virtual gift service
Charities are being targeted with the roll out of a bespoke virtual gifts platform, first used in Centrepoint’s Christmas campaign,…
Mind trials in memory virtual tree initiative with WPNC
The UK’s leading mental health charity, Mind, is testing an “in-memory” product that gives donors the chance to plant and…
Top ten tips for charities to ramp up their donations
As we leave behind the difficult period of the Covid-19 pandemic, only to face fresh issues in the shape of…
British Red Cross awards business to Havas Media UK
British Red Cross is aiming to expand its supporter base and ultimately boost its fundraising efforts with the appointment of…
Organic boosts digital work for youth charity Key4Life
Key4Life, a charity which works to reduce youth re-offending through a rehabilitation programme for those in prison and those at…
Winter World Cup means charities must plan Xmas now
It’s World Cup year again – but UK fans hoping for a summer festival of football will have to shelve…
Kite Factory hires WaterAid client to boost charity offer
Independent media agency The Kite Factory has turned to WaterAid supporter engagement lead and long-term client Charley Day to appoint…