Lida aims to turn pet lovers into Blue Cross donors
With Christmas looming, animal charity Blue Cross is aiming to tap into the British love of animals with a new…
charity
RNLI opt-in goes down a storm as response trebles
Anyone still harbouring doubts about the wisdom of embracing an opt-in marketing regime need look no further than the RNLI’s…
Action for Children takes £100k hit from bust agency
Charity agency Neet Feet, which went into voluntary liquidation in the summer following claims over its aggressive fundraising techniques, has…
Uproar as train network derails Amnesty campaign
Network Rail has been blasted for its last-minute decision to pull Amnesty International’s new marketing campaign – which highlights the…
Médecins Sans Frontières exposes Jordanian plight
Médecins Sans Frontières is launching a DRTV campaign, devised by WPN Chameleon, which features one of the charity’s own medical…
Support the Heroes ordered to suspend fundraising
Support the Heroes, the military charity which helps veterans with post-traumatic stress disorder, has been ordered to halt all fundraising…
Charities offered help with DRTV fundraising ads
With charities facing a triple-whammy of intense media scrutiny, marketing consent regulation and collapsing response rates, some are predicting that…
Recommended charity opt-in statements under fire
Charities which use the marketing consent wording provided by an NCVO working group are likely to get below average levels…
Charities given five months to sort out marketing
Charities have been given five months to get their operations in shape before new laws governing how they approach potential…
Age UK defends commercial wing after C4 exposé
Age UK has been forced to launch a vigorous defence of its commercial operation once more after a Channel 4…