Hard-hit companies offered major direct mail incentive
Royal Mail MarketReach is aiming to breathe new life into the direct mail market during the current crisis with the…
coronavirus
Back to the future: media consumption turned on head
Claims that there has never been a better time to launch a TV ad campaign have been backed by a…
Nearly three-fifths of DMA firms have furloughed staff
The DMA has laid bare the devastating impact of Covid-19 on the data-driven marketing industry by revealing nearly three-fifths (56%)…
Sky unveils AdSmart fund to woo SMEs to small screen
Sky is aiming to convince small firms of the joys of data-driven TV advertising during the coronavirus crisis with the launch…
Royal Mail dismisses 193,000 concerns over lack of PPE
Royal Mail has hit back at an online petition demanding posties are provided with adequate personal protective equipment (PPE), insisting…
Action for Children unveils emergency blitz with WPNC
Action for Children has launched an emergency appeal to raise vital funds for thousands of vulnerable families driven to breaking…
Coronavirus-themed ads strike a chord with consumers
Consumers who are fed up with coronavirus-inspired advertising campaigns are still in the minority, with most Brits actually wanting brands…
Data and the coronavirus crisis – what you need to know
Almost everything we do has been affected by Covid-19 – the way we use customer data is no exception. In…
Marketing Metrix opens health tool for war on Covid-19
Government departments are being offered a new health and well-being data tool – developed by data science consultancy Marketing Metrix…
Epsilon powers Publicis ‘money back guarantee’ service
Publicis Group is launching a new service through Epsilon which offers brand owners a full refund of their fees and…