Amstel: Bridges as a bridge… have they been smoking?
Another day, another beer ad, although the latest activity from Heineken-owned beer brand Amstel, starring Jeff Bridges as a “bridge”…
Creative Review
William Hill: Not exactly a knock-out but don’t tell AJ
William Hill has launched a new “brand-led” ad campaign, the first TV spots featuring its brand ambassador and unified world…
Carlsberg: Probably not the best beer ad in the world
Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of…
Review: Tariq Khan on…campaign to save the elephant
Did you know that elephants continue to be in danger of extinction? There were over 10 million African elephants in…
Review: Tariq Khan on…Guinness virtual reality tasting
Let me start off by saying that in my life outside of marketing I have never heard of anyone 3D…
Review: Seb Hill on…Nebbia’s battle against the racists
I truly believe brands have a duty to improve the society they inhabit. It makes good, moral sense but it…
Shaun Moran on… Škoda emissions mail campaign
Earlier this month, the head of VW cars in the UK apologised “unreservedly” for “significantly” letting down its customers in…
Review: Cavers on…Scottish Widows
It is with a certain level of Caledonian pride that I approach my latest review. Scottish Widows is one of…
Review: The Private Life of Mail
Traditionally, mail has been seen as a direct response channel, best suited for delivering rational activation messages, promotions and offers….
Review: Cavers on Netflix Immersion
How we consume our media is changing and this has far-reaching consequences for our viewing habits. Figures released by Ofcom…