CDP market to grow 250% to $6bn as take-up soars
The customer data platform market is set to grow 250% over the next five years – from $1.7bn (£1.4bn) in…
customer data platform
Digital transformation drives UK tech to hit $1 trillion
The Covid fuelled surge in digital transformation, including the huge uptake of ecommerce, video-conferencing and customer data platforms, has pushed…
Customer data platforms mission-critical as cookies fall
The Covid pandemic has triggered a massive rise in the adoption of customer data platforms as businesses build digital-first customer…
Obsessive data collection stifling 360° customer view
The marketing holy grail of building a 360-degree view of your customers is still just a pipedream for most, with…
Marketing chiefs bemoan their own firms’ CX failings
Almost half (48%) of all marketing chiefs say the customer experience their organisation delivers falls below or significantly below their…
South Western picks Acxiom and Tealium to build SCV
IPG-owned Acxiom has joined forces with data management specialist Tealium to enable South Western Railway to improve the targeting and…
Channel hopping consumers give marketers a headache
The burgeoning number of channels which consumers use to interact with brands is proving a major headache for marketers in…
Covid online boom fuels quest for better personalisation
Nearly two-thirds (65%) of online businesses are planning to increase their use of personalisation post-Covid, although the vast majority (63%)…
US group swoops on BlueVenn in $54.3m cash buyout
UK cloud-based customer data platform specialist BlueVenn has been snapped up by Nasdaq-listed US digital transformation company Upland Software in…
Brands urged to tap data to fight ‘Blue Xmas’ forecast
The UK advertising industry may be facing a “Blue, Blue Christmas” – with a new study showing revenues will dive…