CDP market to grow 250% to $6bn as take-up soars
The customer data platform market is set to grow 250% over the next five years – from $1.7bn (£1.4bn) in…
The customer data platform market is set to grow 250% over the next five years – from $1.7bn (£1.4bn) in…
The Covid fuelled surge in digital transformation, including the huge uptake of ecommerce, video-conferencing and customer data platforms, has pushed…
The Covid pandemic has triggered a massive rise in the adoption of customer data platforms as businesses build digital-first customer…
The marketing holy grail of building a 360-degree view of your customers is still just a pipedream for most, with…
Almost half (48%) of all marketing chiefs say the customer experience their organisation delivers falls below or significantly below their…
IPG-owned Acxiom has joined forces with data management specialist Tealium to enable South Western Railway to improve the targeting and…
The burgeoning number of channels which consumers use to interact with brands is proving a major headache for marketers in…
Nearly two-thirds (65%) of online businesses are planning to increase their use of personalisation post-Covid, although the vast majority (63%)…
UK cloud-based customer data platform specialist BlueVenn has been snapped up by Nasdaq-listed US digital transformation company Upland Software in…
The UK advertising industry may be facing a “Blue, Blue Christmas” – with a new study showing revenues will dive…