Marketing chiefs bemoan their own firms’ CX failings
Almost half (48%) of all marketing chiefs say the customer experience their organisation delivers falls below or significantly below their…
customer data platform
South Western picks Acxiom and Tealium to build SCV
IPG-owned Acxiom has joined forces with data management specialist Tealium to enable South Western Railway to improve the targeting and…
Channel hopping consumers give marketers a headache
The burgeoning number of channels which consumers use to interact with brands is proving a major headache for marketers in…
Covid online boom fuels quest for better personalisation
Nearly two-thirds (65%) of online businesses are planning to increase their use of personalisation post-Covid, although the vast majority (63%)…
US group swoops on BlueVenn in $54.3m cash buyout
UK cloud-based customer data platform specialist BlueVenn has been snapped up by Nasdaq-listed US digital transformation company Upland Software in…
Brands urged to tap data to fight ‘Blue Xmas’ forecast
The UK advertising industry may be facing a “Blue, Blue Christmas” – with a new study showing revenues will dive…
Customer data platforms ‘trigger double digital growth’
Anyone still in any doubt of the benefits of deploying a data-driven marketing strategy read on: companies which have collated…
Retailers aim to demystify data to get all staff on board
The majority of retailers plan to boost their customer engagement strategies this year by implementing “simple” data science and business…
Anglian hires Blueberry Wave to build data platform
Anglian Home Improvements is overhauling its customer communications strategy to bolster its attack on main rival Everest with the appointment…