ISBA: 99% of brands are using GenAI, few see benefits
Client marketing body ISBA has published the results of its 2026 Gen AI Survey, revealing that while UK advertisers are…
data-driven marketing
Dr Martens rubber-stamps expanded Arena Media brief
Dr Martens is bringing brand and performance activity together under a single global operating model across the brand’s largest European…
Advertisers offered greater control over retail media ads
Brand owners are being offered the chance to create easier storytelling on retail media sites and boost campaign measurement, while…
Good Energy lights up its biggest ad campaign to date
Leading UK renewable energy provider Good Energy has launched its biggest brand campaign in its 27-year history as it seeks…
‘Toxic cocktail’ piles pressure on the UK’s data leaders
Britain’s data and tech bosses are cracking under the pressure of a massive data overload, with nearly nine out of…
Merlin instils a sense of FOMO for London Eye activity
Merlin Entertainments is aiming to shift the way people see the London Eye in a new campaign that taps into…
Geely Auto hires Joint as brand gears up for UK market
Geely Auto, part of the same company which owns Volvo, Polestar, Lotus and Smart, has appointed Joint as its lead…
Marketers powerless to act on underperforming activity
The rise of AI might be proving a boon for some areas of marketing but it is having a major…
Industry risks exodus of diverse and working class talent
The UK creative industry is risking a mass exodus of talent, especially among the under-represented diverse and working class groups…
Goodwood hands Ark brief to steer US expansion drive
The Goodwood Group is strengthening its relationship with agency Ark, which has first appointed to handle Goodwood Revival late last…