Global recruits new managing director for outdoor unit
Media and entertainment group Global, which just last week signed a major data insight deal with Nectar, has named a…
data-driven marketing
M&S ratchets up data-driven strategy with AI upgrade
Marks & Spencer is aiming to beef up customer service and accelerate its wider digital transformation by handing out thousands…
National Literacy Trust push tackles UK’s ‘reading crisis’
The National Literacy Trust is aiming to reposition reading from being a perceived chore to being a gateway that brings…
Brands blame rise of dark data for ‘engagement divide’
UK brands are banking on AI tools to bridge a widening gap between the experiences consumers expect and what they…
Onken hires new agency to build on ‘Inner Happiness’
Onken, the large pot yoghurt brand launched over 75 years ago in Germany and now owned by Swiss dairy group…
Dulux revives shaggy mascot for transformational blitz
Dulux is bringing back its Old English Sheepdog mascot in a new ad campaign designed to celebrate the transformative power…
Monument hires Starling chief to target ‘mass affluent’
Fintech Monument Bank has appointed Starling Bank’s head of marketing to lead its brand and marketing teams as it eyes…
KFC ‘Believers’ use blind faith in fight for the golden egg
KFC is hunting for the “ultimate believer” in the third execution of its controversial “Believe” strategy, which this time features…
Tech giants cough up as ASA seeks funding overhaul
Google and Meta have come to the rescue of the UK’s advertising self-regulation system, as the industry sets up a…
‘Wowzers’ Asda goes big for Easter with new campaign
Asda is aiming to get customers into the Easter spirit with a new campaign designed to build on the revived…