New Aqua Libra push promotes ‘The Wonder of Water’
Carlsberg Britvic-owned Aqua Libra has launched a major marketing campaign to target consumers who want to improve their hydration by…
data-driven marketing
Fido and food top buys as Brits go for ‘mindful shopping’
The UK consumer landscape is entering a phase of strategic stability, suggesting a “new normal” where shoppers are becoming more…
Brave Bison joins the corner team for iVisit Boxing blitz
iVisit Boxing, the live sports entertainment organisation behind the Iconic Boxing League framework, a city versus city championship structure which…
We Are Social boosts EMEA team with double promotion
Global digital agency We Are Social has boosted its EMEA leadership team, in a move designed to drive growth and…
CMOs raid budgets to fund AI drive but hit maturity gap
Chief marketing officers are now funnelling an average of 15.3% of their total marketing budgets into artificial intelligence, in many…
Marketers stuck in never-ending loop of transformation
Marketing transformation is no longer a project with an endpoint but a perpetual state of evolution for major global brands,…
Rightmove unpacks ‘Glow’ to promote range of services
UK property platform Rightmove is launching a new integrated campaign, as part of a wider strategy to grow beyond property…
Nomad Foods appoints new CMO to drive Euro growth
Nomad Foods, the company behind Birds Eye, Findus, and Iglo, has appointed a new chief marketing officer, as part of…
Most travel influencers failing to disclose paid-for posts
The vast majority of travel influencers on social media are failing to disclose when their posts are paid for ads,…
Rapp UK promotes Cascarina to executive creative role
Rapp UK has appointed a new executive creative director to succeed Al Mackie, who left the agency in February, eight…