AI pushes value of top global brands to over $13 trillion
The acceleration of AI has resulted in one of the most profound shifts in brand value, with the global top…
data-driven marketing
CMOs need to stop chasing budget to build influence
Brand has always been an engine of growth. According to Gartner research, companies with a strong brand strategy are twice…
C-Centric hires new product chief to help drive growth
UK-based data and AI consultancy C-Centric has appointed former LoopMe, Merkle and Acxiom executive David Barker to lead the strategy…
Kwik Fit mental wellbeing ad nets £1m in ITV airtime
Kwik Fit has been named the winner of the 2026 ITV Head First Award, which recognises the ad campaign that…
Nectar and Merlin jump aboard new loyalty partnership
Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has signed a new deal with Merlin Entertainments, giving members…
Toolstation hammers home ‘first port of call’ message
Toolstation, one of the UK’s largest suppliers of tools, accessories and building supplies, is launching a new campaign which aims…
Havas Play ushers in new senior team to drive growth
Havas Play UK chief executive CEO Nick Wright has strengthened the agency’s leadership team to create an all-female line-up to…
New platform to help brands manage creator activity
Brands are being given the chance to scale creator campaigns more efficiently and with greater control, with the launch of…
Jellyfish promotes Parry to UK managing director role
Brandtech Group-owned global digital marketing business Jellyfish has promoted Stephanie Parry to the role of managing director, succeeding Nick Fettiplace,…
New Aqua Libra push promotes ‘The Wonder of Water’
Carlsberg Britvic-owned Aqua Libra has launched a major marketing campaign to target consumers who want to improve their hydration by…