Waitrose customer chief to lead Advertising Association
The Advertising Association is banking on top-level data-driven marketing expertise to drive the industry forward after appointing Waitrose chief customer…
data-driven marketing
Perfume Shop reformulates customer loyalty scheme
The Perfume Shop is giving its loyalty scheme a major makeover to offer customers simpler rewards, member-only prices and greater…
Heathrow Express pushes service as the ‘trusted choice’
Heathrow Express is putting travellers and their reason for using the service front and centre in a new campaign timed…
Candy Crush owner hands global brief to Havas Media
King, the interactive entertainment and mobile games company behind the Candy Crush franchise, has appointed Havas Media Network UK as…
EE TV highlights flexible packages with Netflix ad push
EE is launching a new campaign showing how households can flex their TV package to include Netflix and catch this…
ISBA backs plan to force tech giants to block scam ads
Client marketing body ISBA has throw its weight behind new Ofcom plans to force tech giants to finally be held…
Škoda goes back 500 million years for Peaq launch blitz
Škoda is tapping into prehistoric times with a campaign to promote the new electric Peaq model, starring an extinct creature…
PizzaExpress creates top role to beef up data strategy
PizzaExpress is boosting its data and business intelligence strategy with the appointment of its first director of data and analytics…
£69bn to play for as industry faces AI skills ultimatum
The UK advertising and marketing industry is being urged to take responsibility for building future-ready creative and digital skills –…
Hostelworld appoints agency for ad strategy overhaul
Social network-powered online travel agent Hostelworld is seeking to build cultural relevance with its youth, backpacker, and budget-travel audience with…