Brands urged to dive deeper as use of QR Codes soars
The humble QR Code has gone from niche promotional device to reach near-universal levels among both marketers and consumers, with…
data-driven marketing
Online publishers mount fightback against social giants
Publisher audiences are now matching – and in some cases surpassing – social platforms on reach, in a move which…
Marketers feel the heat as AI exposes skills shortage
The marketing profession is increasingly coming under pressure over a widening competence gap, with a new analysis exposing how many…
Sky Media in Google deal to link CTV with wider activity
Sky Media is expanding its programmatic strategy by enabling advertisers to access premium video-on-demand inventory via Google Display & Video…
Goodwood Revival revs up with first campaign by Ark
Goodwood Revival, the immersive celebration of vintage cars, fashion and lifestyle nestled at the foot of the Sussex Downs, is…
Kingfisher expands Google Cloud deal for AI shopping
“Agentic AI” might still be in its infancy but DIY giant Kingfisher is aiming to steel a march on its…
Programmatic outdoor set to soar as confidence grows
UK marketers are forecasting an average 41% increase in programmatic digital out of home advertising spend over the next 18…
Traditional channels beat digital as ‘Super Touchpoints’
The marketing industry is facing a “quality crisis” as brands over-invest in digital platforms while ignoring traditional channels that offer…
Ineos Automotive steers integrated brief into Dept
Ineos Automotive, which just this week launched a new campaign for its Grenadier Station Wagon through Wonderhood Studios, has appointed…
Global signs Nectar deal to boost digital audio activity
Global is beefing up its retail media targeting and measurement for digital audio campaigns in the UK by signing a…