Sainsbury’s tech and data chief to steer future of ISBA
ISBA is banking on the tech and data-driven marketing skills of Sainsbury’s chief Mark Given to spearhead its strategy and help its…
data-driven marketing
Sofa Club appoints agency for digital marketing boost
Fashion-led settee retailer Sofa Club has appointed a new agency to lead its organic search strategy, as the fast-growing brand…
Anchor ‘absolutely buttered’ for Havas London ad debut
Arla Foods-owned butter brand Anchor is aiming to future-proof its place in an increasingly competitive dairy category, with a new…
Adele and McCartney star in Shelter social housing blitz
Shelter is highlighting the legacy and influence of social housing with a new campaign that showcases how many of Britain’s…
Aldi pushes its low prices with no loyalty scheme ‘faff’
Aldi is taking a dig at rival supermarkets in a new campaign which highlights that shoppers do not need to…
Admiral highlights how travel cover can bring the thrills
Admiral Insurance is aiming to boost take up of its travel cover by turning traditional insurance advertising on its head…
Specsavers expands ‘Should’ve’ line to push all services
Specsavers is launching a major new campaign that sees the “Should’ve Gone to Specsavers” line evolve for the first time…
AI ‘accelerating chaos’ rather than freeing up creativity
Artificial intelligence might be fundamentally changing how marketing work is executed, but it has not yet fulfilled its promise of…
Sound as a pound: Stephen Graham signs for Maccy Ds
Actor Stephen Graham might have starred alongside Robert De Niro, Al Pacino, Leonardo DiCaprio, Brad Pitt, Johnny Depp, and Sean…
AA/WARC reaction: Trust is the new advertising stardust
This week’s AA/WARC Expenditure Report has revealed that advertising and marketing industry is continuing to grow at pace in the face of…