Online shopping firms admit being stumped by AI surge
Ecommerce organisations are dramatically increasing their investment in AI, but most are unprepared for the pace of technological change, with…
data-driven marketing
Plucky Antarctic explorers push on with Fridge Raiders
Pilgrim’s Europe-owned brand Fridge Raiders is aiming to strengthen its position in the fast-growing meat snacking category by broadening its…
ICO finally publishes ‘soft opt-in’ guidance for charities
The Information Commissioner’s Office has finally published its full guidance on how charities can use the new data protection rules…
VML chief Ewen Sturgeon lands top WPP Creative role
VML EMEA chief executive Ewen Sturgeon is to lead the new WPP Creative division across the region, spearheading VML, Ogilvy,…
Why expanding from US to the UK is not all plain sailing
For many US brands, the path to going global now runs straight through the UK. A steady stream has been…
Tesco goes large for Free Fruit & Veg for Schools blitz
Tesco is launching a new marketing campaign to back the expansion of its Free Fruit & Veg for Schools programme…
CX WTH: UK firms ‘blind to the needs of customers IRL’
UK businesses stand accused of fundamentally misreading their customers – from how quickly they respond to enquiries to the importance…
Charities urged to get in shape as mobile donations soar
Charities are being urged to ensure that every consumer interaction counts by adopting “frictionless” journeys and faster payment methods, with…
BBH wins global brief to raise profile of Hitachi brand
Hitachi has appointed BBH following a competitive pitch to launch a new global brand campaign which it is claimed will…
Network Rail ‘No Second Chances’: Wake up, shake up
Remember the glorious 1970s, the era of famously blunt public information films, which frequently portrayed severe injuries to young children…