TMW raids TBWA\Media Arts Lab for new strategy chief
TMW, the one-time direct marketing agency that recently gobbled up sister brands Nelson Bostock and Sport Unlimited in a major…
data-driven marketing
Sofology scoops up the positivity of being a bit fussy
Sofology is expanding its the “So fussy” creative platform to reframe being picky as a positive characteristic, with a new…
B&Q rallying cry urges Brits to crack on with DIY jobs
B&Q is aiming to get the nation to move from dreaming about home improvements to actually getting on with them…
The big squeeze: More marketers chasing fewer jobs
Marketers seeking new roles are feeling the pinch from both sides of the recruitment market, with competition rife due to…
How to restore trust in your marketing measurement
Platform bias has long been a known problem, whether it be Google, Microsoft, Meta or Tik Tok. Marketers, and more…
Channel 4 ‘Dirty Business’: The Real Filth and The Fury
You may find it hard to believe that this has not been officially the wettest winter ever, with the Met…
Top brands face boycott over aggressive email practices
Email marketing continues to go from strength to strength but many companies are their own worst enemies, with aggressive marketing…
Convenience shoppers ‘more open to retail advertising’
Convenience store shoppers are more often than not driven by a desire to purchase something specific, for instance something for…
Heineken recruits new chief to build ‘digital backbone’
Heineken, the brewing giant which also owns Amstel, Birra Moretti, Desperados, Sol, Tiger, Foster’s and Strongbow cider, is aiming to…
Center Parcs and Mazda hail power of addressable TV
Sky Media is pulling out all the stops to get brands to sign up to addressable TV advertising, with a…