Krispy Kreme ‘boxes clever’ in first campaign by Ark
Krispy Kreme has taken a novel approach to combat the new Less Healthy Food advertising restrictions, developing two separate executions…
data-driven marketing
GoodGym debut TV ad urges Brits to get fit and do good
GoodGym – the organisation which aims to combine exercise with social good – has unveiled its new Sky TV ad which encourages…
Pumpkin appoints chief to drive transformation strategy
B2B media relations agency Pumpkin is aiming to expand into an integrated, strategic content, communications and reputation consultancy with the…
Royal Mail vows to invest £500m to improve services
Royal Mail has committed to invest over £500m in its operation to improve postal deliveries, claiming it will result in…
M&S brings in celebs to big up Sparks scheme revamp
Marks & Spencer has launched a major ad campaign for its revamped Sparks loyalty programme, which highlights the new “pounds,…
Dove selects agency for new influencer marketing blitz
Unilever’s Dove Division is overhauling its micro-influencer marketing, content creation and ecommerce strategy with the appointment of a new agency…
Trainline signs major data deal to boost WPP AI platform
Rail and coach travel platform Trainline has expanded its relationship with WPP Media by signing a first-party data deal aimed…
Hookflash hits the bullseye with darts’ giant digital brief
Nodor Group, which owns Winmau dartboards and Red Dragon Darts used by many of the top professional players, has appointed…
Anglian ‘The Nation’s Favourite’: Window of opportunity
Remember the time when double glazing companies used to badger you with wall-to-wall TV ads, and bombard you with telemarketing…
Bellwether reaction: Hailing the return of the C-word
This week’s IPA Bellwether Report has revealed that UK companies are holding their nerve as the geopolitical crisis rages on,…