BBH wins global brief to raise profile of Hitachi brand
Hitachi has appointed BBH following a competitive pitch to launch a new global brand campaign which it is claimed will…
data-driven marketing
Network Rail ‘No Second Chances’: Wake up, shake up
Remember the glorious 1970s, the era of famously blunt public information films, which frequently portrayed severe injuries to young children…
Lloyds Banking Group hires first chief data and AI officer
Lloyds Banking Group has appointed its first ever chief data and AI officer as part of plans to strengthen its…
Consumers seek ‘little bundles of joy’ to fight off blues
Consumers are increasingly seeking purchases that bring them joy at minimal cost, such as wellness and hobbies, to combat the…
Now Omnicom plots new agentic AI solution with Adobe
Omnicom is expanding its long‑standing global partnership with Adobe to co‑develop a business‑wide, industry‑specialised agentic AI operating model solution, powered…
Major ad blitz aims to turn UK into a nation of investors
Twenty of the UK’s leading financial services firms have launched a major new national ad campaign, designed to drive a…
Birds Eye appoints agency for influencer marketing brief
Birds Eye is aiming to take its brand portfolio to a whole new generation of consumers with the appointment of…
Tech-style launch campaign to push power of door drops
Royal Mail’s Marketreach division is aiming to boost take up of the humble door drop by reframing the channel as…
WPP ties digital with physical in Google Earth AI deal
WPP has jumped even further into bed with Google, following the $400m expansion of its cloud and AI partnership signed…
Chery UK recruits Mo Farah to front new ad campaign
Chinese car brand Chery is stepping up its assault on the UK market with a new multi-channel ad campaign for…