GWR’s Famous Five jump aboard for myths and legends
Great Western Railway (GWR) is aming to bring its heritage into the present day, with a new campaign designed to…
data-driven marketing
Nest hits road with Coach Trip star to drive awareness
The UK’s largest workplace pension provider, Nest Pensions, has launched a social-led campaign designed to raise awareness of the scheme…
Incubeta hires ex-Wunderman chief to ‘join the dots’
Global digital performance marketing agency Incubeta has appointed its first global chief product officer as it continues to invest in…
Havas Helia appoints Andy O’Carroll in major shake-up
Havas Helia, the agency which can trace its roots back to two of the UK marketing industry’s pioneering businesses, Christian…
Omnicom to wield axe again in ‘structural demolition’
Omnicom has sent shockwaves through its agencies – as well as the wider advertising industry – with a major escalation…
NatWest £1.2bn tech revamp puts customer data in play
While the marketing industry frets about its AI driven future, it seems the financial services sector is just getting on…
CACI swoops for public sector data specialist Datalynx
CACI UK has boosted its offering by acquiring independent data management specialist Datalynx, which provides data and cloud migration services…
Set Fire to the Rain: Brits rush to book their holidays
Brits are looking to pack their bags and make a great escape from the seemingly incessant rain to bring a…
Booze giants ‘exaggerated threats to overturn ad ban’
The alcoholic drinks industry has been accused of making misleading claims and exaggerating the economic threats of further advertising restrictions,…
Rock & Roll Hall of Fame tunes up new online platform
The Rock & Roll Hall of Fame, whose 400 stars include an eclectic mix of the world’s top artists from…