Uncommon hires first data chief in double appointment
Uncommon Creative Studio has made a double appointment as part of plans to boost its “cultural-first” approach through more sophisticated…
data-driven marketing
Agentic AI assistants set to be judge and jury for brands
The rise of agentic AI is set to turn customer experience strategy on its head; brands will no longer be…
Marmite dishes up cooking strategy as Brits ditch toast
Marmite has launched a new advertising campaign urging Brits to follow some of the UK’s leading chefs and start cooking…
Body parts get vocal in new Holland & Barrett ad push
Holland & Barrett is challenging the nation to take a more proactive approach to their health and wellbeing by supporting…
Nectar signs up Uber and Uber Eats in ride-hailing first
Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has struck a deal with Uber so that members can…
Tesco enlists 280,000 staff for trial of AI shop assistant
Tesco is trialling a new AI shopping assistant, built into the Tesco app, as part of its long-term plan to…
Publicis and Microsoft plot business-wide AI solution
Publicis Groupe and Microsoft are expanding their strategic partnership to build an AI-powered solution that they claim will not only…
Macmillan calls for fairer cancer care in AMV campaign
Macmillan Cancer Support is sharing the realities of cancer care with a new campaign designed to deepen understanding of how…
Major brands back Tesco premium video ad placements
Diageo and PepsiCo have hailed the roll out of new Tesco Media premium video advertising placements after taking part in…
Bosses feel heat too as AI puts all heads on the block
Those at the coalface might be bracing themselves for the AI chop but it seems senior executives are also in…