AdGreen urges brands to join and save industry millions
AdGreen, the joint industry initiative which aims to reduce the negative environmental impacts of ad production, is calling for more…
data-driven marketing
Škoda and Chelsea FC Women ‘substitute’ dull weekends
Škoda UK is aiming to build support for Chelsea FC Women and elevate the profile of the women’s game with…
Missing People charity aims to bust ‘true crime’ myth
Missing People, the only UK charity dedicated to supporting missing children and adults, and their loved ones, is aiming to…
Brits batten down hatches in return to Covid ‘cocooning’
UK shoppers are reverting to the “cocooning” behaviour of the Covid years as they invest in their homes and focus…
YouTube is top media brand but sentiment ceiling looms
YouTube, which attracts 2.70 billion users a month and an annual adspend of over $40bn, is now the world’s most…
Heathrow highlights role as gateway to emotional joy
Heathrow is aiming to highlight the “WOW” factor of being the world’s most connected airport and Europe’s most punctual and…
Data, tech and digital set for take-off at Virgin Atlantic
Virgin Atlantic has appointed its first ever chief digital and information officer as part of plans to align data, technology…
Crisis? What crisis? Travel marketers remain upbeat
Almost 80% of UK travel and tourism marketers expect revenue growth and more than two-thirds expect their advertising budget to…
From Gorillas to comb-overs: Brits vote for top TV ads
Cadbury’s 2007 “Gorilla” ad – already the most-awarded in the world back in the day – has now been voted…
Just Eat faces CMA probe over fake customer reviews
The UK Competition & Markets Authority has launched a major consumer law investigation into five companies, including Just Eat, as…