Lengthy Middle East war ‘to cost ad industry $93.9bn’
US president Donald Trump might claim the war in the Middle East is already won but a prolonged conflict could…
data-driven marketing
Lipton drafts in Ice-T to kick ass and #RespectThePeach
Lipton has enlisted American rapper and actor Ice-T – the man behind albums OG Original Gangster, Home Invasion and Gangsta Rap…
Breast Cancer Now highlights new hope for the future
Breast Cancer Now is launching a major campaign to highlight the charity’s bold new ambition that by 2050 everyone with…
Lastminute.com appoints BBH to be ‘bigger and better’
Lastminute.com is planning a major advertising and marketing overhaul to go back to its roots, appointing BBH to develop a…
Industry fumes as Govt plans to beef up LHF crackdown
The Government has been accused of “moving the goalposts” after it launched a new consultation to bring a larger portion…
Global recruits new managing director for outdoor unit
Media and entertainment group Global, which just last week signed a major data insight deal with Nectar, has named a…
M&S ratchets up data-driven strategy with AI upgrade
Marks & Spencer is aiming to beef up customer service and accelerate its wider digital transformation by handing out thousands…
National Literacy Trust push tackles UK’s ‘reading crisis’
The National Literacy Trust is aiming to reposition reading from being a perceived chore to being a gateway that brings…
Brands blame rise of dark data for ‘engagement divide’
UK brands are banking on AI tools to bridge a widening gap between the experiences consumers expect and what they…
Onken hires new agency to build on ‘Inner Happiness’
Onken, the large pot yoghurt brand launched over 75 years ago in Germany and now owned by Swiss dairy group…