Havas Helia beats off four to retain Avanti West Coast
Avanti West Coast has reappointed Havas Helia to handle its CRM and loyalty account following a statutory review run internally,…
data-driven marketing
Call for bigger teeth to bite big tech as $8bn fines fail
Regulatory penalties against US tech giants are in danger of being treated as the “cost of doing business”, with Alphabet,…
AA/WARC reaction: Trust or bust for a 2026 ad thrust
This week’s AA/WARC Expenditure Report has painted a far more positive picture than the recent IPA Bellwether Report, with the…
Calvin Klein owner signs up OpenAI for marketing boost
PVH Corp, one of the world’s largest clothing companies which owns Calvin Klein and Tommy Hilfiger, has signed a partnership…
M&S is the top UK brand yet again despite hack attack
Last year might have been a classic annus horribilis for Marks & Spencer following the devastating ransomware attack that brought…
Exposed: Why launching an agency is a risky business
The perils of setting up a marketing company have been laid bare in a new analysis which reveals that over…
DfE woos bored professionals in VCCP training debut
Department for Education (DfE) is ramping up its drive to attract professionals to consider training others at college in the…
Ain’t no stopping us now: 2026 adspend to top £50bn
The global and domestic economy might be as fragile as Donald Trump’s ego, but UK advertising continues to smash through,…
TMW reigns supreme in major Accenture Song shake-out
Accenture Song has finally ditched the Unlimited brand – first adopted in 2014 when the business was owned by Creston…
Axa blitz exposes the hidden language of financial abuse
Axa UK is aiming to to help consumers better recognise the warning signs of domestic abuse, focusing on the everyday…