Gymbox mocks ‘grunt and grind’ rivals with fitness blitz
London-based fitness firm Gymbox is launching a new campaign designed to reinforce its brand position as the “antidote to boring…
data-driven marketing
Marketers get in shape to do ‘more with less in 2023’
The next 12 months are set to usher in a new pattern for global advertising investment, with marketers re-evaluating their…
Tesco expands instore digital network for advertisers
Tesco is planning to set up hundreds of extra instore digital screens as part of its “connected store” customer engagement…
Meta the villain again as consent for ads is ruled illegal
Meta has been hit with its fifth – and potentially most damaging – GDPR ruling, which will force the company…
Reckitt erects customer data platform for CX boost
Global consumer goods giant Reckitt, whose brands include Durex, Clearasil, Cillit Bang and Vanish, is aiming to maximise the value…
‘Thrilled’ Peter Andre dishes up Beyond Meat activity
Vegan brand Beyond Meat is aiming to tap into “Veganuary” mania by urging Brits to take a step towards a…
REaD Group name axed in Sagacity Solutions rebrand
REaD Group, one of the UK’s best known data marketing and insight brands in operation since 1991, has been rebranded…
Forget tech, soldiers are real heroes, says Army job ad
The British Army is launching its annual January recruitment drive – the second instalment of “Nothing can do what a…
Brits swerve financial squeeze as spending holds firm
Businesses might be bracing themselves for a challenging 12 months but consumer card spending data from the past year signals that it…
Quorn chases chicken lovers with new year campaign
Quorn is aiming to tap into the annual “new year, new you” health stampede with a marketing campaign designed to…