Kantar appoints Mindshare chief to lead ROI analytics
Data and insights consultancy Kantar is beefing up its analytics practice with the appointment of Mindshare data science chief Paul…
data-driven marketing
Marketers’ influence soars – thanks to Covid and data
Covid-19 might have been responsible for the loss of an estimated 40,000 marketing jobs in the UK, with vacancies flatlining,…
Firms declare war on poor data but the battle rages on
Marketers may have finally recognised the importance of data quality – which has risen up the agenda from a “nice…
Hunt begins for the next UK Information Commissioner
The UK has officially kicked off the search for a new Information Commissioner to succeed Elizabeth Denham, whose often controversial…
Revival of the fittest: UK ad market ‘set for record year’
Fresh evidence has emerged that UK ad budgets not only proved more Covid-proof than first thought but the market is…
Wickes shuns networks to pick Team ITG tech platform
Wickes, the DIY and trade home improvement retailer, has turned its back on the big agency networks to appoint marketing…
Wunderman recruits ECD as deputy for ‘legend’ Aldridge
Wunderman Thompson has finally recruited an executive creative director to file the role left vacant for 18 months, hiring Bartle…
ICO gunning for data brokers as adtech probe resumes
The Information Commissioner’s Office has put the data broking industry on red alert after reopening its adtech investigation, some eight…
Wunderman bags DMA Awards grand prix for BT Sport
Wunderman Thompson has walked off with the top prize at the DMA Awards, scooping the grand prix for the first…
How data science is now the ‘white heat’ of marketing
Data science used to be shrouded in mystery, a scientific process usually carried out by the IT department or esoteric…